We visited more potential sites/buildings today, starting with a site in Waterloo, then two in Kitchener and two in Cambridge.
Two of the buildings are older, metal clad industrial/manufacturing facilities. Both had desirable interiors. For us that means a high ceiling – ideally more than 18 feet – and large open spaces, with few pillars. Unfortunately, both were rather ugly on the outside. Very little curb appeal.
We had a potential investor join us for the site tours – I wonder if he/she (I’m not going to say) is reading this – and he/she really understood one of the key factors for us. Our site must look and feel like a fairly high-end golf/golfing club. We offer high-end quality at affordable prices. We offer the average golfer the opportunity to have an inexpensive golfing membership.
Our building, our site, must be very appealing. In some ways, we’re building a public space that must be very inviting, very comfortable, very appealing. Members will derive value, at least partially, from how much time they spend at our site. The more time they spend at our site, the greater will be their perceived value of the membership. Part of having members spend more time at the site, is ensuring that the site is simply an amazing place to be.
We also toured a brand new building today. We all agreed that it will likely end up near the top of our list. It has fantastic curb appeal, in a good neighbourhood, along with a fantastic interior.
After the tours the potential investor and I grabbed a bite of lunch had further discussions. He/she had many insightful questions. One such question focused on advisors, mentors and governance. I’ll blog on that in the next few days.
Later in the afternoon I was off to another Entrepreneur Week event to check on our ENGAGE! progress. Have you signed up for ENGAGE! yet? If not, please do so!
Tonight has been mainly focused on catching up on some reading. More sharpening of the saw. I’ve fallen behind on my reading. Still finding this entrepreneur’s life balance. All things in due time …
Over lunch this quote came up. It will definitely be part of our culture at Parmasters Kitchener-Waterloo. The word “reputation” can be replaced with “members”, “brand equity”, “word of mouth”, and many others.
“If you lose dollars for the firm by bad decisions, I will be very understanding. If you lose reputation for the firm, I will be ruthless.” -Warren Buffet
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment