Holes for Sale

In business school, Wilfrid Laurier University in my case, we were taught that Black and Decker doesn’t sell drills. Black and Decker sells holes.

At Parmasters, we don’t sell golf lessons. We sell a 25% reduction in your handicap (or your handicap equivalent), GUARANTEED!

You see, no one purchases a Black and Decker drill simply to have a drill. Well, virtually no one anyway. I suppose there could be the odd individual with a drill fixation, but that’s beside the point. People buy drills for holes, not for drills.

I started thinking about this in terms of Parmasters Golf Training Centers, and our Straight-Line Golf™ System.

Throughout the golfing industry, most trainers and teachers offer no guarantee whatsoever, while a few brave souls guarantee “satisfaction”, that the student will be “satisfied” with the outcome of the lesson.

At Parmasters, we guarantee results. The following statement of our guarantee is taken from the Parmasters Kitchener-Waterloo website.

The Parmasters Straight-Line Golf™ System guarantee:

WHAT THIS MEANS TO YOU: The Straight-Line Golf™ System has delivered a minimum 25% reduction in handicap to thousands of golfers for over ten years. It works. So, if after completing the eight-hour Straight-Line Golf Clinic™ and the twenty-four private session Open Series training program:

• your handicap is not at least 25% lower (if you have an established handicap);
• your handicap equivalent is not at least 25% lower (for golfers without an established handicap); or
• your scores are not at least twenty strokes better than when you began training with us (if you are a new golfer)…
  

... then Parmasters wants to make it right.

THE BOTTOM LINE: Parmasters will work with you until you see and feel the results of the Straight-Line Golf™ System, or at your option, we will simply give you your money back.

You see, at Parmasters Kitchener-Waterloo, we won’t be selling golf lessons. We won’t promote golf lessons and we won’t ask any members to consider golf lessons. We will sell results! We offer a 25% reduction in your handicap, GUARANTEED!