Each Parmasters golf training center contains a food service area. We call them the Links Golf Café.
And now, Parmasters is taking Links Golf Cafés beyond golf training centers, and into large shopping malls. My wife and I, by virtue of our Parmasters Franchise, are also the local franchisee for Links Golf Café.
Within each golf training center, the Café will range in size from a few vending machines up to a full food service, with meals fully prepared on site, and seating for dozens of diners. The larger the center, the larger the Café.
In a shopping mall environment, each Café will feature one or more golf simulators and several television monitors featuring golf-related programming.
While the final interior design elements for each Links Golf Café are still being finalized, they will definitely provide a very warm, casual and inviting dining atmosphere. And of course, a strong golf theme will abound.
We also expect members and others to stop to their local Links Golf Café, either within a golf training center or within a mall, for one of our custom-roasted organic coffees while en route to the office or perhaps a golf game.
As a single franchisee handling both operations, this arrangement will offer a wealth of opportunity. The possibilities to serve members at both, to drive leads back and forth, and to create countless synergies, will all enhance the bottom line for each business.
In addition, the operation of both facilities will allow new staffing opportunities, and employment flexibility.
More on Links Golf Café to follow …
I had a busy day today. I managed to squeak in a workout this morning before several meetings, calls, and countless emails. I’ve been sleeping too little lately. And definitely not reading enough. Two things to work on, starting after completing this post.
Monday, October 02, 2006
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