Tuesday, February 16, 2010

Aegis Announces Indianapolis Facility to be Corporate Store

Parmasters HQ, now Aegis Investment Management, issued the following media release today.

Make it a great day! For yes, you do have the power to do so!


Aegis announces grand opening of Parmasters Golf Training Center in Noblesville, Indiana

VANCOUVER, Feb. 16 /CNW/ - Aegis Investment Management (Golf) Inc. ("Aegis" or "the Company") (TSV-V:AIM) announced today the opening of its Parmasters Golf Training Center in Noblesville, Indiana. The facility will be open to the public in April with Grand Opening ceremonies to be held May 1st, 2010.

"Spearheaded by our team at corporate headquarters in Vancouver, we have signed a six unit Area Development Agreement for Greater Indianapolis, Indiana," said Tom Matzen, President and CEO of Aegis. "As part of that agreement, our Noblesville facility becomes the first Parmasters Center in the Indianapolis area and our second fully operating Parmasters Center in the U.S."

The Company has appointed Aegis' Director of Business Golf, Allen Bonk, to lead the Noblesville project and to hire the on-site Indiana-based team. Working alongside Allen will be Greg Keller who has been appointed General Manager of the facility and Sam Foley who has been appointed Director of Golf. As a corporately run center, the Noblesville facility will provide Aegis with direct sales revenues, along with valuable opportunity to showcase what makes Parmasters revolutionary in the world of golf training.

"We look forward to the formal opening of the Noblesville Parmasters Center. Our center is unlike any other indoor golf facility in the state of Indiana, highlighted by the 2,500 square foot short game area, along with state of the art corporate meeting rooms with world-class audio and visual technology to ensure any meeting or presentation is a resounding success," said Allen Bonk, Director of Business Golf for Aegis Investment Management. "As part of our marketing efforts prior to the facility's opening, we have signed up 515 promotional short-game memberships in the first month of offering them. That sets a new record for Parmasters. We have had an excellent response from the general public who are interested in becoming members at this beautiful facility, and from local businesses keen to participate in joint community-based marketing initiatives, including our Community Partners Program."

About Aegis Investment Management (Golf), Inc.

Aegis Investment Management (Golf), Inc. is a Vancouver-based company focused on developing and marketing golf-related franchises. Aegis' current brands include; Parmasters Golf Training Centers, the world's first franchised year-round indoor golf training centers; Links Golf Cafes, housed in each full-sized Parmasters Golf Training Center, along with selected stand-alone locations; and Quantum Business Golf Seminars, designed to teach the difference between a business meeting and a business round of golf to effectively leverage golf for business. The Company's main brand, Parmasters Golf Training Centers, has been selected as a Top 50 Franchise in North America by the Franchise Business Review for four years in a row, beginning in 2006. Aegis currently has one golf training center franchise operating in Memphis, Tennessee, one Quantum Business Golf Franchise operating in Vancouver, British Columbia, and eight Regional Franchisors operating in the United States, Canada, the Middle East and China. The Company has a total of 225 franchises awarded across their three franchise brands. For more information, visit www.aegisinvestmentmanagement.com.

Forward Looking Information

Certain information in this press release is forward-looking within the meaning of certain securities laws, and is subject to important risks, uncertainties and assumptions. This forward-looking information includes, among other things, information with respect to the Company's beliefs, plans, expectations, anticipations, estimates and intentions. The words "may", "could", "should", "would", "suspect", "outlook", "believe", "anticipate", "estimate", "expect", "intend", "plan", "target" and similar words and expressions are used to identify forward-looking information. The forward-looking information in this press release describes the Company's expectations as of the date of this press release. The results or events anticipated or predicted in such forward-looking information may differ materially from actual results or events. Material factors which could cause actual results or events to differ materially from a conclusion, forecast or projection in such forward-looking information include, among others, risks arising from general economic conditions and adverse industry events.

The Company cautions that the foregoing list of material factors is not exhaustive. When relying on forward-looking information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed that the material factors referred to in the previous paragraph will not cause such forward-looking information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS PRESS RELEASE REPRESENTS THE EXPECTATIONS OF AEGIS AS OF THE DATE OF THIS PRESS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SEDAR: 00024645E

For further information: Tom Matzen, President and CEO, Aegis Investment Management (Golf), Inc., Telephone: 1-800-663-2331, Fax: 1-800-416-6325, Email: info@aegisinvestmentmanagement.com, Corporate URL: www.aegisinvestmentmanagement.com, Franchise URL: www.YourGolfFranchise.com

Saturday, February 06, 2010

If One Lacks Life Skills, One Equally Lacks Golf Skills

Then the corollary must be, if one lacks the skills necessary to thrive in one’s life, then one also lacks the skills necessary to thrive throughout a round of golf.

Two days ago I posited that “the skills necessary to thrive during a round of golf are the very same skills required to thrive in one’s life.” Ergo, should those requisite life skills be wanting, then one cannot hope to thrive throughout a round of golf.

Golf is most assuredly a physical game, a game of doing, a game of motion, coordination, execution. Most definitely, golf requires certain physical skills. Indeed, we at Parmasters teach those requisite physical skills. We offer Straight-Line Golf (TM), the "simplest, most accurate way to hit a golf ball." Further still, we guarantee results. If we don’t improve your golf game by at least 25 percent, you get your money back, or we’ll work with you until you do achieve at least a 25 percent improvement.

Golf, however, is also very much a mental game, an emotional game, a game fraught with internal struggle, a game that brings the possibility of the entire gamut of human emotions.

Put simply, if you lack the requisite skills to live a joyful, balanced, fulfilling life, REGARDLESS OF YOUR CIRCUMSTANCES, then you also lack the requisite skills to enjoy a joyful, balanced, fulfilling round of golf.

I capitalized “REGARDLESS OF CIRCUMSTANCES” as emphasis. For life is not simply about organizing one’s circumstances in such a way that brings you joy and contentment. Life is equally about finding joy and contentment in all circumstances, regardless of how closely, or not, said circumstances mimic your ideal.

Similarly, golf is not simply about executing every shot perfectly, in such a manner such that the outcome of each shot brings you joy and contentment. As Tin Cup said, “perfection is unattainable.” Golf is equally about finding joy and contentment in all outcomes, regardless of how closely, or not, said outcomes mimic your desired ideal.

Make it a great day! For yes, you do have the power to do so!

Thursday, February 04, 2010

Life Skills Are Also Golf Skills

The skills necessary to thrive during a round of golf are the very same skills required to thrive in one’s life.

I thought about leaving it at that, saying nothing more. But perhaps some justification, some elaboration, some defence indeed, may be helpful.

We’ve all heard and/or said, repeatedly, that a round of golf brings similar trials and tribulations, highs and lows, good bounces and the other, as life. A round of golf provides, in fact, a microcosm of life itself, at least emotionally so.

A typical round of golf includes events and experiences that beget a full range of human emotions, from exhilaration to despair, joy to sorrow, and everything in between. Golfers often face great challenges and overcome them, realizing a great outcome. And oftentimes, these great challenges are not overcome. Similarly golfers often face golden opportunities, birdie opportunities, and sometimes miss.

Each new round of golf mimics the beginning of a new year, January 1, no matter the actual date of the round. Each tee block mimics the beginning of a new day. The parallels are endless.

In life, as in golf, we all face both good times and the other. We live through events that cause us to experience a full range of human emotions. We face challenges and overcome. We face challenges and sometimes succumb. And we find golden opportunities, with great potential, and sometimes miss.

The key, most teachers seem to agree, to a fulfilling and joyful life is to maintain a sense of balance. To feel the full range of emotions, deal with them, and then move on to experience more of life. We must focus upon what we want, not that which we want not. We must be in the moment, living life now, not lamenting the past nor fretting o’er the future. We must maintain perspective, not imbuing events nor circumstances with more importance than they truly embody. We must love and respect ourselves, just as we love and respect others. We must, above all else, enjoy life. For, why else might we be here?

In golf, it is the same. The keys to a fulfilling and joyful life also unlock the possibility of a fulfilling and joyful round of golf. A golfer must maintain the skills to feel and process the full range of human emotions. The golfer must focus upon that which he/she wants. The golfer must live in the now, in the moment, and he/she must certainly maintain perspective. Golfers of all abilities, every golfer, must maintain a healthy respect and love of themselves, of their skills, of their “game.”

And above all else, a golfer must seek to enjoy each round of golf. For indeed, why else is he/she there?

Make it a great day! For yes, you do have the power to do so!