The Chapters of Indoor Golf

Trivia: “Why was Ed Oliver disqualified from the 1940 U.S. Open?” Answer below.

We’ve had a lot of great news lately at Parmasters Kitchener-Waterloo. We’re making progress on many fronts. This includes finalizing our required capital, welcoming more members, building a strong team, and the list goes on. Parmasters HQ is also close to breakthroughs on many different fronts, which only means great things for our members, other patrons and our business.

I can’t recall if I’ve blogged about this topic before. So if this is a repeat, my apologies. I’m sure someone will point out my memory lapse. I’m speaking, or typing rather, about an analogy I use to describe what we bring to indoor golf. Parmasters is to indoor golf, what Chapters is to bookstores. Let me explain.

Before Chapters arrived on the Canadian retail scene, a bookstore consisted of a few thousand square feet, with shelves and books jammed in everywhere. Stores were small and designed to display and ultimately sell books. That was it. Then Chapters changed everything. They opened with some 10,000 square feet of book heaven! There were couches and chairs, washrooms, often a Starbucks coffee shop, gift ideas, and the list went on and on.

Patrons visited the old bookstores when they wanted to buy a book. Patrons visit Chapters when they feel like immersing the book culture/lifestyle. The older stores were designed to facilitate transactions. Chapters was designed to grow a culture, and ultimately facilitate many more transactions!

Before Parmasters, indoor golf consisted of a few simulators, a bar, perhaps a small putting surface and washrooms. Parmasters is changing all of that. We include lounge seating, an incredible cafe, a massive best-of-in-the-world indoor short game area, often a fitness center, locker rooms, meeting rooms, club repair and storage, Wi-Fi Internet access throughout, and much, much more.

Patrons visited the older indoor golf experiences to play golf on the simulators and have a beverage. Patrons visit Parmasters to immerse in the golf culture/lifestyle. The older indoor golf centres were designed to facilitate transactions – time on a simulator. Parmasters is designed to grow the golf culture, to create a club where members feel at home, to be an incredible entry point to the game, to be a major hub for the golf industry wherever we open! Parmasters, quite simply, brings Better Golf, More Fun, Guaranteed.

And the answer: “He was in a rush to complete his round before a storm set in, so he teed off before his tee time and was consequently disqualified. Oliver would have tied for first if it weren’t for his mistake.”