Matt Jeffrey

The Parmasters team is in mourning. Matt Jeffrey was the Area Developer for the Canadian Maritimes, my counterpart in the Maritimes. We had a great week together at the Franchise Owners’ Conference before we all flew back to our homes and loved ones this past Sunday. Matt passed away on Monday, at his home.

All of us within Parmasters owe Matt a massive debt of gratitude. He was the first to really prove that we could sign-up hundreds of members prior to opening. Matt made it happen. He was the first Canadian franchise owner. Matt helped me and many others immensely. He was a fantastic business partner and a great man.

Matt is sadly missed by all who knew him.


JEFFREY, Matthew Christopher
JEFFREY, Matthew Christopher - 46. It is with shock and profound sadness we announce that Matt died very suddenly at his Beaver Bank home on June 25, 2007. A son of the late Edward and Bernadette Jeffrey, he is survived by his wife and best friend, Ruth (Copland), as well as Haley and Paige, his much-loved daughters; sisters, Anne Marie (Roger) Morash, Meagher's Grant; Victoria (Michael) Innis, Centreville; brothers, Eddie (Lynda) Jeffrey, Dartmouth, and David (Donna) Jeffrey, Mississauga, Ont.; nieces, Carly, Andrea and Meaghan, and nephew, Paul; his "adopted" family of Orval and Geraldine Browning, in particular, their son, Michael, his "brother from another mother". For 16 years Matt delivered milk for Farmers Dairy in the Dartmouth and Beaver Bank areas. He cared about his customers. Matt then decided it was time for a change. He combined his passion for golf, his work ethic and his inventive creativity in a new project with Parmasters International. At his death, he had been immersed in developing the market in Eastern Canada for two years. Matt was a loyal, kind and generous friend to all. He would be the first to pick up a tool to help and the last to put it down. Matt's enthusiasm for life and capacity for work was boundless. He derived great pleasure fundraising for the Cobequid Health Centre. He said he enjoyed his turn "to give back". Matt's deep, infectious laugh was always heard at a gathering when he was present. Matt loved his family, golf, entrepreneurship, a good time and beer, in that order. He was a good husband, provider and a great dad. He excelled as a party host, in particular, of those for his children. Matt was a bright and very creative guy who was just now reaching his stride. He had recently been named Innovator of The Year at the Parmasters International Conference in Cabo San Lucas, Mexico. Matt's friendship and generosity will be missed by many in the Metro golf and business community. In a nutshell, Matt was an honorable man, uncomplicated without being simple and incisive without being arrogant. Doing business with Matt was always a pleasure. He was just a prince of a guy. We shall miss you. Cremation has taken place at Cole Harbour Funeral Home. A gathering of family and friends will take place at home in Beaver Bank on Saturday, June 30, from 1-4 p.m. No flowers by request. Donations may be made to the Cobequid Health Centre, Gibson Woods Baptist Church or a charity of your choice.
(From the The Chronicle Herald, Halifax, NS)