Location, Location, Location

I spent Wednesday and Thursday in London, Ontario. The time was very well spent.

Wednesday was mostly meetings with city staff and a real estate agent. Thank you to all, including the wonderful people at Economic Development and Planning. They were all very helpful.

The city is very spread out. It takes close to half an hour to travel from the very north end, to the south end. And it can take even more time if you’re trying to go corner to corner, such as northeast to southwest! In Kitchener-Waterloo, we have a highway that runs through the cities. It’s a tremendous help moving traffic throughout the city very efficiently.

While Parmasters is most definitely a destination, there will always be a limit as to how far people will travel. I believe that most Parmasters members will be happy with travel time of 15 to 20 minutes, but not a lot more than that.

Most members will want to visit the facility at least weekly. One of their considerations, as they contemplate membership, will be the length of the commute.

So, in London, I believe we will locate in a fairly central location. Something close to Wellington Street, and south of the downtown core, may fit. This will give us proximity to most households in the city.

All of that said, we will still likely open our first site here in Waterloo Region. London will likely be site number two. That’s not carved in stone, but most likely. We are actively pursuing properties in Waterloo Region.