Tuesday, November 03, 2009

Striving Relentlessly to Find the Correct Investor(s) for Parmasters Kitchener-Waterloo

We continue to work relentlessly to develop the remaining outstanding capital required to build and operate Parmasters Kitchener-Waterloo. One key strategy we’re putting in place now involves greatly extending our network of contacts by linking up with other extensive networks. This allows us to put the opportunity in front of many more individuals, and will hopefully help us uncover the ideal investor(s).

The Information Cards that we printed and distributed in the latter half of the summer have yielded many inquiries, which of course was their stated purpose.

We are more than confident that the correct investor(s) shall be found. Parmasters KW will not only be a tremendous indoor golf training center, ready to serve the needs of golfers, offering, of course:

Better golf. More fun. Guaranteed.

Parmasters KW will also become a fantastic business, offering those that help create it a tremendous opportunity to play a major role in helping golfers improve their games and have more fun on and off the golf course.

I recently came across a September 2009 media release from a company called EDR Media. It seems they’ve acquired The Golf Network. The media release is available here and I’ve included it below.

The Golf Network, as mentioned previously here, is one of our suppliers, offering flat panel LCD displays beaming golf news and coverage 24x7 into each Parmasters location around the globe.


EDR Media acquires digital out-of-home golf retail network
11 Sep 2009

LAS VEGAS, Nev. - EDR Media has announced that it has formed Sports Retail Networks LLC and has completed the acquisition of The Golf Network, a high-end digital out-of-home signage network currently serving advertisers at golf retailers across the country at the point of purchase.

The Golf Network was launched in 2008 after two years of development and production by its founders and Big Picture Studios. Hosted by award-winning ESPN golf commentator Jim Kelly and popular actress/entertainer Susan Anton, the high-definition digital signage network features interviews and tips with top golf pros and many Hall of Famers, technology updates, travel and lifestyle features, and related information and advertisements directed to the nation’s avid golf enthusiasts.

Studies show that the network already has produced significant results in-store. According to Arbitron, The Golf Network has produced a sales lift of as much as 30 percent in testing locations, and over 40 percent of viewers made an unplanned purchase after watching the network’s programming.

The Golf Network currently airs in 100 stores nationally, including Golf Etc., Golf USA, Pro Golf Discount, ParMasters, and Dunham’s Sporting Goods, and reaches an audience of over four million viewers. The Network plans to increase to 250 locations by the end of 2009, with an ultimate build-out to 1,000 locations.

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