Sunday, January 06, 2008

Return the Call

A close friend of mine left a voice message at a local hair salon, which shall remain nameless, on Friday afternoon. She related the story to me because, as of yet, she has not had her call returned! She’s knows that within the Parmasters world, service is paramount!

I blogged on a related topic recently here. We actually call our members every three months, just to ask how we can improve.

And of course, when someone calls us, we’ll answer the phone in almost every case. If, for some reason, none of our staff can take the call when it arrives, we’ll call you back, promptly!

Now it may be that this particular hair salon is absolutely overrun with business! They may be full to capacity, turning away new customers because they can’t keep up with their existing clientele. That may be the case. But I doubt it!

Even if this hair salon is currently overwhelmed with business, that’s no reason to alienate a potential new client. Why not grow the business? What if a few clients take their business elsewhere? Great businesses are always looking for their next client, while also focusing tirelessly on their existing clientele!

Needless to say, my friend will not return to this particular establishment. It’s all very unfortunate, and unnecessary.

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