We’re kicking off the pre-opening marketing efforts for Parmasters Kitchener-Waterloo with two golf shows. Look for us at the London Golf and Travel Show on January 19th and 20th and then at the Hamilton Golf and Travel Show on February 2nd and 3rd.
It’s a very busy month! We have lots or work to do to be ready for London. But, as with all things, we simply plan the work and then work the plan.
I met earlier today with another very solid potential employee. As I’ve mentioned before in this space, we hire based on personality and value system, and then we teach the skills that our employees require. So many companies hire based on skill sets, and then attempt to “instill” the desired personality and values. In the Parmasters world, we believe it’s easy to teach skills, and virtually impossible to “instill” values.
The gentleman that I met with today has the personality and values that we seek. Specifically, we look for things like a respect for people, respect for the game of golf, the grand old game as some say, an interest in people and their stories, a genuine desire to be of service, to help, and an outgoing, high-energy personality.
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