Friday, December 14, 2007

Marketing Starting Soon!

We continue to be blown away, quite frankly, by the incredible and positive response to the information sessions we ran earlier this week! It’s been very busy trying to keep up with demand!

I think Bell Mobility will be very happy when they tally the minutes I’ve used on my mobile phone lately, all for a good cause of course. My battery came very close to failing on Tuesday evening and again tonight, after a long day of countless emails and phone conversations.

We’re now starting to strategize on our pre-opening marketing. Before we open, our marketing efforts are focused on signing up members. We offer many benefits to members that join us prior to our grand opening! We’ll register a minimum of 750 memberships before we open Parmasters Kitchener-Waterloo.

Just to be clear, that doesn’t mean we will delay our opening until we have 750 members in place. Rather, we will do what it takes to ensure that at least 750 prospective members hear about the countless benefits to membership and thus sign on as members well before construction is finished.

This weekend I’ll be reviewing our website to ensure that it’s up to date. I should do so more frequently, but it can be difficult to keep up with some of these periodic tasks.

And lastly, it became quite clear today that a close friend of mine needs reminding that she must stop once in a while and “sharpen the saw!” I blogged about this many months ago here. Hopefully she’ll take the hint, and others too will benefit from the reminder.

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