Continue to (Re)Consider the Optimal Size (Sq. Ft.) for Parmasters KW

We’re working on many different aspects of Parmasters Kitchener-Waterloo, including space planning, networking to find the correct final additions to our investor team, working with agents to do the same, etc. We’re also reviewing the optimal size for your golf training center.

We’ve always targeted a floor plan of approximately 15,000 sq. ft. Parmasters’s experience suggests that a center of this size would support a membership of approximately 1,500. This seems reasonable given the number of golfers in Waterloo Region, our specific target markets, and many other factors that we consider.

That said, we also constantly question this logic and thus contemplate a much larger center, as well as a smaller center. Perhaps 25,000 sq. ft. would be a more optimal starting size, with all things considered. Or, perhaps 10,000 sq. ft. is the way to go.

The myriad of factors that must be considered in these decisions are far too lengthy and complex to list here. They do include current circumstances, supplier relationships, the real estate market, timing, capital required, likely membership structure, capacity challenges, the location of the next/second Parmasters Golf Training Center in Waterloo Region, and the list goes on and on.

Nevertheless, as we work to secure the last remaining portions of capital that we require to build and operate Parmasters KW, still working towards a 15,000 sq. ft. center, we do have the option to adjust that footprint size up or down as we see fit. And we continue to review that decision, to ultimately ensure we’re building the best golf training center this side of the Alberta-Saskatchewan border. (My colleague Colin Christensen is building a Parmasters center in Edmonton as I type.)

Also yesterday, unfortunately, my eldest son’s high school football team lost their semi-final tilt. They played a powerful opponent that beat them very handily in the regular season. Yesterday they lost 13-7, and had several opportunities for another major score, but just couldn’t quite get the extra few inches required. Regardless, my son and his teammates played a fantastic game, focused and determined. They gave it everything they had, and they left that field knowing they’d done so. It’s something they’ll always remember.